Can you share an example of how you successfully repurposed a piece of content across multiple channels? What was your approach?

Question

Unlock the potential of content across multiple channels with expert-driven strategies that are both innovative and practical. This article provides a deep dive into repurposing content effectively, guided by insights from leading industry specialists. Discover how to amplify your message and engage audiences like never before.

Georgi Petrov · Answer

One of the best content repurposing strategies I used started with a long-form blog post that performed well. Instead of letting it sit there, I turned it into a multi-channel asset. First, I pulled key insights and turned them into LinkedIn posts, sparking engagement with bite-sized takeaways. Then, I transformed the main points into a short-form video for TikTok and Instagram Reels, making the content more digestible for visual learners.
To push it further, I used the blog as the foundation for an email newsletter, summarizing the key points and adding a strong call to action. Finally, I repackaged the content into a webinar, diving deeper into the topic with live interaction. The approach worked because every platform had a tailored version of the same content, maximizing reach without requiring a full rewrite. Repurposing isn't just about recycling--it's about adapting content to fit different formats and audience behaviors while keeping the core message strong.

Linzi Oliver · Answer

Turning a single story into multiple pieces of content is one of the best ways to keep an audience engaged. A seller success story we featured on our blog gained a lot of interest, so we made sure to repurpose it across different platforms to maximize its impact.
We started by pulling out the most compelling quotes and sharing them as standalone testimonials on Facebook and Instagram. These worked well as organic posts but also as part of our paid ad strategy, building trust with potential sellers. Next, we created a short-form video where the seller talked about their experience using our platform. This was more engaging for audiences on Instagram and TikTok, where video content performs best. We also included the full story in our email newsletter, along with a direct link for sellers to list their own trailers. The final step was creating a carousel post on LinkedIn with before-and-after photos of the trailer, showing how quickly it sold. By presenting the same story in different formats, engagement stayed high for weeks, and we saw an increase in new listings from sellers who were encouraged by the success story.

Denise Murray · Answer

One of the best ways I repurposed content was by turning a dense whitepaper on microdosing into a slide deck. The whitepaper had great information, but most people don't have the time or patience to read long documents. I pulled out the most important insights and turned them into simple, visually appealing slides. Each slide highlighted one key point with minimal text and strong visuals to keep it engaging and easy to understand.
Once the slide deck was ready, I used it across multiple platforms. It became a LinkedIn carousel, making it easy for professionals to swipe through key takeaways. I also turned sections into Instagram stories with polls and questions to spark engagement. On YouTube, I used the slides in an explainer video with a voiceover to reach a different audience. This made the content more accessible while keeping its original value.

Hugh Dixon · Answer

One of our blogs called "10 Things to Know Before Moving Overseas" was gaining a lot of traffic, and to keep the momentum going, we decided to repurpose it into short-form video content. The goal was to reach a wider audience across TikTok, Instagram Reels, and YouTube Shorts while keeping the message engaging and easy to digest.
We started by identifying the strongest points from the blog--things like visa tips, packing hacks, and unexpected costs of international moves. Each of these became a separate video segment. We kept them under 60 seconds, using a mix of quick voiceovers, animated text, and footage of moving preparations.
On TikTok, we leaned into a fast-paced, casual style with captions that encouraged engagement, such as "What surprised you most about moving abroad?" On Instagram Reels, we focused on a polished look, using high-quality visuals and trending sounds to boost visibility. On YouTube Shorts, we targeted search-friendly topics, titling videos with phrases people actively look up.
This multi-channel approach extended the blog's reach beyond website visitors. Engagement spiked, with comments and shares leading to increased traffic back to the original article. It also brought in a new audience that may not have otherwise searched for moving advice.

Reilly James Renwick · Answer

Repurposing content isn't just about recycling, it's about reimagining it to fit the unique strengths of each channel. A while ago, we had a comprehensive blog post on mortgage trends that was performing well but had the potential for so much more. So, I turned it into an infographic for Instagram, a Twitter thread that broke it down into main tips, and even a series of short LinkedIn posts that highlighted specific points for professionals.
Would you rather let that one blog gather dust or transform it into a multi-channel marketing powerhouse? Studies show that repurposing content increases its reach by over 60%. It was all about understanding the nuances of each platform and how the message would resonate differently. By creating personalized versions, we not only extended the content's lifespan, we increased its engagement across every touchpoint.

Aaron Whittaker · Answer

We recently repurposed a 10-minute explainer video into short bite-sized format and the results have been phenomenal! Our formula was straightforward but deliberate:  For starters, we pulled a list of COMPELLING talking points that would hook viewers within seconds -- because let's be real, attention spans these days are short. We then sewed these highlights together into quick, scroll-stopping snippets for Instagram Reels, YouTube Shorts, and TikTok, each with captions singing the same tune as our pillar piece. We ended up reaching different audiences WITHOUT compromising the message of our original piece by optimizing each clip for different platform types.
Here's where this gets more interesting: social media platforms aren't exactly excited about links that take users away from their domain. You could try stuffing your posts with URLs, but algorithms could eliminate them. Instead, we zeroed in on CULTIVATING CURIOSITY directly in the caption. We hinted at value-rich tips and indicated that those who wanted to go deeper could visit our website or contact us directly -- without any links. This slight switch made our content infinitely more attractive to the platform's algorithm and had our engagement booming.

Noah Musgrove · Answer

We once took a high-performing blog post about mortgage refinancing and repurposed it across multiple channels to maximize its reach! Instead of just sharing the link, we broke it down into different content formats tailored to each platform.
For LinkedIn, we turned key insights into a short, engaging post. On Instagram, we created carousel graphics highlighting quick refinancing tips. We also repackaged the content into a short video for Facebook and YouTube, where we walked through the main points more conversationally. Finally, we used the blog's core takeaways in an email campaign targeting homeowners who might benefit from refinancing. By adapting the content to fit different platforms, we were able to reach a wider audience while keeping the message fresh and engaging!

Tristan Harris · Answer

One effective way I've repurposed content is by turning a blog post into a LinkedIn carousel. The blog provided a lot of great insights, so I extracted the most powerful takeaways and broke them down into easily digestible, visual slides. This allows me to repurpose the same information in a more digestible format that would be easier for the LinkedIn scroller.
For instance, once I wrote a blog on digital marketing trends, I utilized our main points for a carousel highlighting each trend with an engaging title, short description, and images pertaining to that trend. This not only gave the content a longer shelf life, but also reached a bigger audience. I adjusted the format to suit the LinkedIn audience while attempting to align with the original post. I think this is a straightforward but effective way to ensure your content is effective ACROSS all channels.

Jehann Biggs · Answer

Maximizing content means using it in ways that make it feel fresh on every platform. A well-known home decor website featured our brand in an article about sustainable living. Instead of sharing the link once and moving on, we expanded on it to create content that sparked more conversation with our audience.
We wrote a blog post that summarized the key points of the article while adding more details about our production process and the impact of using recycled materials. On Instagram, we created Stories featuring customer testimonials that connected to the article's theme. We also filmed a short video discussing the importance of sustainable design and shared it on Facebook. In our email newsletter, we expanded on the topic and included behind-the-scenes photos of how we create our throws. Each version of the content was tailored to fit the platform without repeating the same information word for word. This kept our audience engaged and drove more traffic back to our site. Over the next month, we saw increased website visits and more meaningful engagement from customers who wanted to support sustainable brands.

Sean Clancy · Answer

One of the most effective ways to extend the reach of a single piece of content is to break it down into multiple formats. A blog post we wrote about common SEO mistakes was performing well, so instead of letting it fade over time, we turned it into several different pieces for various platforms. The goal was to reach audiences in ways that matched their preferred content consumption habits.
We extracted key insights from the post and created an infographic that highlighted the most common SEO errors. This worked well on LinkedIn and Pinterest, where visually digestible content gets high engagement. On Twitter, we turned each mistake into a short tip and scheduled multiple posts over several weeks. On YouTube and Instagram, we recorded short-form videos explaining these mistakes in simple terms, making them accessible to a broader audience. To maximize email engagement, we condensed the blog into an informative email with a clear call to action linking back to the full post. By spreading the same message across different formats, engagement increased across multiple channels, and organic traffic to the original blog post more than doubled within a few weeks.

Jayant Surana · Answer

Rather than just distributing the same content across various channels, think about how you can tailor each piece to meet the emotional or situational needs of the audience on each platform. For example, on Instagram, repurpose a blog post into a series of personal stories or behind-the-scenes snippets that tap into the human element of your brand. Over on LinkedIn, consider providing insights into your content strategy and how it aligns with industry trends, something that adds value beyond just sharing the post. Meanwhile, this level of customization creates more of a personal connection with different audience segments and positions your content as more than just marketing material.

Matt Bowman · Answer

One of our most successful examples of repurposed content was the result of an initiative we refer to as Thrive Gives Back -- our way of giving back to the community and showcasing our commitment to social impact. First, we wrote a blog post about the local nonprofit we sponsored, donating our time, resources, and providing mentoring. 
We then reused that same story as 12 short updates on Facebook, with each linked update featuring a personal story shared by a volunteer or beneficiary! As a result, we were able to reach out to a more corporate audience that was more likely to sponsor people. Once we verified good engagement on Facebook, we repurposed the content for Instagram Stories, including links to our web page and call to action. Because people tend to scroll quickly on Instagram, we also added dynamic visuals and snappy text to capture attention.
From a strategic perspective, the goal of our repurposing strategy was consistency and maximizing our reach. We ensured that across each platform, the key message "supporting our community" -- remained consistent, while ideas were made to fit the format, and thus personality, of the channel. The end result? We noticed a concrete increase in contributions -- nearly 25% more than the month before -- and a new pool of volunteers drawn in by the real-life stories. It just goes to show that if you meet your audience wherever they are, you're likely to make a much bigger impact and be memorable.

Matt Harrison · Answer

I recently turned a popular blog post on productivity into a podcast episode. Instead of just reading the content, I broke it down to make it sound more conversational, added a story, and expanded on certain tips so that the conversation flowed well and wasn't stale. It was also an opportunity for me to explore the topic further in the podcast and give listeners some practical things they could do right away. 
The results were great. The podcast episode drove traffic back to the original blog post. Multiple respondents noted that they liked the depth of the podcast, and some came to the blog for more in-depth reading. The focus on value in an audio format absolutely attracted different listeners and broadened the audience.

Katie Breaker · Answer

I made a video about our Birdie Ball products last year. It was a good overview of how our limited-flight golf balls and putting greens work and how they can help people practice at home. The video gained a lot of traction on social media, so I took that content and repurposed it in different formats to reach a wider audience.
First, I took the key points from the video and turned them into a series of infographics. Each graphic showcased a different aspect of our product: one explained how our balls mimic real ball flight, another highlighted the benefits of practicing indoors, and another illustrated how simple it is to set up a putting green at home. I made sure to keep the text short and snappy, with bold visuals to capture attention quickly.
Then, I posted these infographics across multiple platforms like Instagram, LinkedIn, and Pinterest. They worked well on Instagram because of the visual appeal, while on LinkedIn, they showcased the more professional side of our product. I also turned some of them into Instagram Stories and Facebook posts, making sure the content fit the style of each platform.
Repurposing that original video content into infographics allowed me to reach people who might not have the time or interest to watch a full video but were still drawn in by the visuals and concise messaging. It was a simple but effective way to stretch one piece of content across several different channels and engage with a variety of audiences.

Max Shak · Answer

Repurposing content isn't just about efficiency--it's about maximizing impact. One of our most successful examples at Zapiy.com was a well-received blog post we wrote on improving customer engagement. Instead of letting it sit there, we transformed it into multiple content formats to reach different audiences.
First, we condensed the key takeaways into an engaging LinkedIn post, sparking conversation among industry professionals. Then, we turned it into a short, punchy video for Instagram and TikTok, making the insights more digestible. Finally, we hosted a live webinar, expanding on the topic with real-world examples and audience Q&A.
The result? More visibility, more engagement, and more value from a single piece of content. The key is to tailor the message for each platform while keeping the core message intact.

Paul DeMott · Answer

Once, I had to help a client who was launching a new line of eco-friendly cleaning products. The challenge was getting the word out there in a way that felt authentic and not just another marketing spiel.
First, we created a really in-depth blog post that talked about the ingredients, why they were eco-friendly, and the impact on the environment. I wanted to start with a solid piece of content that we could break down into smaller bits. I made sure the blog post was super informative but also easy to read, almost like you were chatting with a friend about cleaning tips. Then, I took the key points from that blog post and turned them into a series of social media posts. Also, I extracted some of the most compelling stories and customer testimonials from the blog post and used them to create email marketing campaigns. By repurposing that one blog post, I managed to reach people through all sorts of different channels. Each piece of content pointed back to the original blog post, so anyone who wanted to learn more could easily find all the details. This strategy boosted the client's website traffic, increased their social media engagement, and ultimately drove sales of their new product line.

Matt Little · Answer

We created a series of Instagram posts showcasing different ways to use string lights in outdoor spaces. Each post featured beautiful, high-quality images of our lights in various settings, like backyards, patios, and even commercial venues. The posts were designed to be visually appealing and included short, engaging captions that provided tips on how to achieve similar looks.
To expand on this content, I decided to create a series of Instagram Stories and Reels. These short videos demonstrated how to hang string lights, shared customer testimonials, and highlighted the benefits of using our energy-efficient LED bulbs. We also used Instagram's "Question" feature to ask followers about their favorite ways to use string lights, which helped us engage with our audience and gather feedback.

Mark Sanchez · Answer

Real estate updates are valuable, but they need to be presented in different ways to reach the right audience. I wrote a market update on Florida real estate trends, and instead of only posting it as a blog, I used it to create multiple forms of content that catered to different buyer and seller preferences.
I recorded a quick video summarizing the key takeaways and posted it on Instagram and Facebook. This worked well for casual viewers who preferred short, digestible insights. On LinkedIn, I created a series of slides with graphs and statistics that gave a more detailed look at the numbers. For my email subscribers, I turned the update into a downloadable PDF that outlined the trends in a way that was easy to reference. Breaking the content into different formats helped keep people engaged without feeling like they were seeing the same message over and over. The blog post itself saw increased traffic, and I had more people reaching out for personalized advice because they connected with the content in different ways. This strategy helped me turn a single market update into a tool that worked across multiple platforms.

Daniel Vasilevski · Answer

My business receives a lot of positive feedback from customers, so I started turning their experiences into case studies. People trust recommendations from others who have been in similar situations, and case studies make those experiences more concrete. One of the most effective ones we created was about a commercial client who had major electrical safety issues in their building. They needed urgent rewiring and compliance upgrades, and they were struggling with power outages that disrupted their business.
We documented the entire project, from the initial inspection to the final installation, with before-and-after images. The case study included quotes from the client about how we solved their problem efficiently and helped them avoid downtime. Once it was ready, we repurposed it across multiple channels. It was published on our website as a dedicated success story, shared on social media with a strong call to action, and turned into a short video highlighting key parts of the project. We even used snippets in email marketing to show potential clients how we handle large-scale jobs.
This strategy worked well because it gave potential customers a clear example of what to expect when hiring us. The case study brought in direct inquiries from businesses that saw similarities in their own electrical problems. It also helped with organic search traffic, since detailed project write-ups tend to perform well on search engines. Reusing the content in multiple ways made sure it reached different audiences, whether they were browsing our website, scrolling through social media, or reading an email.

Wes Wakefield · Answer

We once created a blog post breaking down the La Marzocco Linea Classic 3 Group refurb process--super detailed, with photos of our team descaling boilers and testing flow rates. I saw more potential in it, so here's what I did. We turned the key steps into a 1-minute TikTok video, zooming in on the polishing stage with a chill lo-fi beat--got 10,000 views in a week. Next, I grabbed a before-and-after boiler pic and tweeted it on X with a quip: "From rusty to ready--our renewal magic." Finally, we repurposed the full post into a LinkedIn article, adding my take on sustainable equipment lifecycles, which sparked some great industry chats. It was all about adapting the heart of the content to fit each space naturally.

Oliver Morrisey · Answer

One example that worked particularly well for us was when we created an in-depth blog post about estate planning for blended families. It was a complex topic, but one that resonated strongly with our audience, so I decided to repurpose it in multiple ways to maximize its reach.
First, we shared the blog post across our social media channels (Facebook, LinkedIn, and Instagram), using bite-sized graphics highlighting key points. We saw engagement rates increase by 22% compared to other posts, as the visual content made it more shareable. Next, I turned the blog into a short video that I posted on YouTube and used in email newsletters. This video received more than 150 views in the first week, and I noticed that a significant number of viewers clicked through to our website for more information.
Finally, we repurposed the blog into an FAQ-style PDF guide, which we offered as a free download on our website. This helped us grow our email list by 18% in just a month.
Repurposing content like this helped us extend its life across multiple channels and connect with clients in different ways.

Vick Antonyan · Answer

We developed what we call "modular content architecture" for a small business client's definitive guide on digital transformation. Rather than creating channel-specific content independently, we structured the original piece with distinct, self-contained modules addressing specific aspects of the topic. Each module was designed with multiple formats in mind - the technical implementation section, for instance, was simultaneously developed as a long-form blog, a step-by-step social carousel, and a YouTube tutorial. This approach increased the guide's overall reach by 278% while reducing production costs by 42%. The key insight was recognizing that effective repurposing requires designing for modularity from the start, rather than retrofitting existing content for different channels.

Daniel Roberts · Answer

I've found that repurposing content across multiple channels can be an incredibly effective way to get the most out of your marketing efforts. A great example of this for us was when we created a detailed blog post about how to identify roofing problems before they get out of hand. The post was well-received, but we wanted to reach a broader audience.
We turned that blog into several bite-sized pieces of content for different platforms. For social media, we created short posts with key takeaways and paired them with before-and-after photos of roofing projects. We then turned the blog into a video that we shared on YouTube and our website. This helped us reach an additional 17% of our audience within the first month of posting.
By repurposing the same content in different formats, we not only saved time but also increased engagement. We saw a 13% increase in website traffic and a 9% uptick in customer inquiries just from the various touchpoints. It's a strategy I'd definitely recommend to anyone looking to maximize their content's impact.

Odellé Joubert · Answer

We had a case study about a patient who traveled abroad for full-mouth dental implants that was doing well on our website. It covered everything from their initial concerns about cost to their final results, including before-and-after photos and a breakdown of the savings compared to treatment in the US. While it performed well on the site, we knew it had the potential to reach a wider audience if presented in a different format.
We turned the story into a series of Instagram and Facebook Stories, highlighting key moments in a more engaging way. The journey was broken down into short, digestible clips--starting with the patient's doubts, showing their experience at the clinic, and ending with their reaction to the final results. Testimonials were overlaid on the images, and we included polls and Q&A stickers to encourage interaction.
This approach made the content more accessible, especially for those who might not take the time to read a full case study. The interactive elements drew in viewers, and the more visual storytelling format helped build more interest in dental tourism. We saw an increase in inquiries from people who mentioned they had seen the Stories and wanted to explore similar treatments.

Marc Hardgrove · Answer

A great technique I have applied is compiling related posts into a free downloadable guide. Recently, we took a collection of blog posts that our client had written about productivity tips and turned those into a complete eBook. We promoted the guide on social media, emailed it to newsletter subscribers, and put it on the website as a lead magnet.
The results were impressive. The guide generated massive traffic to the site in the first couple of weeks and helped us grow our email list by 30%. It's a simple but clever way to repurpose content you've already developed!

25 Approaches to Repurpose Content Across Multiple Channels

25 Approaches to Repurpose Content Across Multiple Channels

Transform Blog into Multi-Channel Asset

Maximize Impact of Seller Success Story

Simplify Complex Content for Wider Reach

Adapt Moving Advice for Short-Form Video

Reimagine Blog Post Across Platforms

Optimize Long Video for Social Media

Tailor Mortgage Content to Each Platform

Convert Blog into Engaging LinkedIn Carousel

Expand Featured Article into Diverse Content

Customize Content for Emotional Connection

Repurpose Nonprofit Story Across Platforms

Turn Blog Post into Engaging Podcast

Transform Product Video into Infographics

Maximize Blog Post Impact Across Channels

Repurpose Eco-Friendly Product Launch Content

Expand String Light Posts to Stories

Adapt Real Estate Update for Multiple Platforms

Transform Customer Feedback into Case Studies

Repurpose Coffee Machine Refurb Process

Maximize Estate Planning Content Reach

Design Modular Content for Multiple Channels

Adapt Roofing Blog for Various Platforms

Convert Dental Tourism Case Study to Stories

Create eBook from Productivity Blog Posts

Compile Blog Posts into Downloadable Guide