What Are Common Challenges in Content Distribution in the World of Marketing?

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    Marketer Focus

    What Are Common Challenges in Content Distribution in the World of Marketing?

    Diving into the complexities of content distribution, we've gathered insights from top industry professionals including CEOs and Founders. They discuss challenges ranging from the need to unlearn and experiment with content to the strategic use of diversification and SEO optimization. Here are the four insightful experiences these experts shared on overcoming hurdles in content distribution.

    • Unlearn and Experiment with Content
    • Leverage Influencer Partnerships and SEO
    • Create Quality Content for Target Audience
    • Diversify Channels and Optimize for SEO

    Unlearn and Experiment with Content

    I used to believe that content had to be vastly different across various distribution channels in order to succeed, because each platform's algorithm and user behavior differed significantly. However, creating distinct sets of content consistently became increasingly challenging. To overcome this, I had to unlearn some of these beliefs and start experimenting from scratch.

    What I discovered, particularly with short-form videos, was that uploading the exact same video, at the same time, with a similar description and hashtag, on accounts with similar followings, could result in dramatically different view counts. Through my own experimentation, I found that a video of mine achieved around 300 views on Instagram Reels overnight, while simultaneously accumulating around 3,000 views on YouTube Shorts. While exact replication was not always possible, this experience opened my eyes to the importance of not only repurposing content but also fearlessly adapting it to various distribution channels to determine what works best for me.

    The ultimate goal is to achieve high impact with minimal effort. Sometimes, it's not solely about content creation but also about employing smart content distribution strategies.

    Joyce Tsang
    Joyce TsangContent Marketer and Founder, Joyce Tsang Content Marketing

    Leverage Influencer Partnerships and SEO

    A notable challenge in content distribution involved breaking through saturated social media channels to reach our target audience effectively. To overcome this, we diversified our distribution strategy by leveraging influencer partnerships. Collaborating with influencers allowed us to tap into established, engaged audiences relevant to our content.

    Additionally, we optimized our content for SEO, enhancing its visibility on search engines. This dual-pronged approach not only expanded our content reach but also diversified our audience base. The experience underscored the importance of adaptability and the strategic use of multiple distribution channels to overcome challenges in the ever-evolving landscape of content distribution.

    Himanshu Sharma
    Himanshu SharmaCEO & Founder, Academy of Digital Marketing

    Create Quality Content for Target Audience

    One challenge we faced in content distribution was reaching our target audience effectively. We overcame this by focusing on creating high-quality and engaging content that resonated with our audience's pain points and interests. Additionally, we leveraged social media platforms and online communities where our target audience was active to promote our content. By consistently providing valuable and relevant information, we were able to build a loyal following and increase our reach. It's important to understand your audience and tailor your content distribution strategy accordingly to ensure maximum impact.

    Alex Stasiak
    Alex StasiakCEO & Founder, Startup House

    Diversify Channels and Optimize for SEO

    One challenge I faced in content distribution was reaching a broader audience beyond our existing customer base. Initially, our content was primarily shared through our email list and social media channels, which limited its exposure to new potential customers.

    To overcome this, we diversified our distribution channels. We started by identifying online platforms where our target audience frequently engaged, such as specific forums, online communities, and industry blogs. We reached out to these platforms for guest posting opportunities, allowing us to share our content with a wider and more diverse audience.

    Additionally, we leveraged the power of SEO by optimizing our content with relevant keywords and phrases. This improved our search engine rankings, making our content more visible to people searching for related topics.

    We also experimented with paid promotion for our top-performing content. By investing a small budget in promoting these pieces through social media ads and Google AdWords, we were able to significantly increase their reach.

    These strategies collectively broadened our audience, increased engagement, and ultimately led to better content performance in terms of views, shares, and conversions. The key was not to rely on a single distribution method but to continually seek and test new channels to reach our audience effectively.

    Anup Kayastha
    Anup KayasthaFounder, Serpnest