What Are Unexpected Sources of Inspiration for Marketing Campaigns?
Marketer Focus
What Are Unexpected Sources of Inspiration for Marketing Campaigns?
In the quest for originality, five marketing mavens have turned to unconventional muses to craft their campaigns. From the introspective 'Shower Thoughts Fuel Creative Campaigns' to the community-driven 'Casual Chats Lead to Personalized Marketing,' these professionals, including a Marketing Manager and a Chief Marketing Officer, reveal how unexpected sources of inspiration can lead to marketing gold.
- Shower Thoughts Fuel Creative Campaigns
- AI Tool Revolutionizes Video Content
- Children's Book Inspires Simplified Messaging
- Pet Community Sparks Viral Campaign
- Casual Chats Lead to Personalized Marketing
Shower Thoughts Fuel Creative Campaigns
I get my best ideas in the shower or while walking my dog—basically, anywhere that is not my desk. On a recent dog walk, I listened to a food podcast with a unique format. It presented a recipe, but it did a deep dive into the ingredients or technique at each step. It made me remember the recipe because I had a story to go with every step. I know the power of storytelling, but this was a lightbulb moment for me. My next campaign was a list of tips. Instead of one list, I broke each tip out as an individual story using video and images. Not only did this allow for further distribution, but the tips were more memorable and got people talking. Our social engagement and downloads increased as a result.
AI Tool Revolutionizes Video Content
I've come across this AI tool that transforms static pictures into brief videos. It's been a game-changer for my TikTok campaigns. The ability to effortlessly generate a variety of engaging videos without much effort or dependencies has made it a breeze to create outstanding campaign content.
Doron Ben-Cohen
Founder, BC Marketing
https://bcmarketing.biz/
https://www.linkedin.com/company/bc-marketing-biz/
Children's Book Inspires Simplified Messaging
During a particularly challenging phase in a recent marketing campaign, I found unexpected inspiration in a children's book. While reading 'The Very Hungry Caterpillar' in a bookstore, I was struck by the simplicity and effectiveness of its storytelling.
I decided to apply this lesson to our marketing efforts by simplifying our message and telling a more engaging story. We created a campaign that took our audience on a journey, much like the caterpillar's transformation into a butterfly. Each stage of the journey represented a different aspect of our travel services, culminating in the ultimate travel experience.
We saw a significant increase in bookings for this particular package among the other campaigns we were running. This taught me that sometimes, the most effective marketing strategies can come from the most unexpected places. It reminded me of the power of storytelling and its capacity to connect with audiences on a deeper level.
Pet Community Sparks Viral Campaign
Utilized Pet Community Vibes in a Marketing Campaign
For our pet food brand, we drew inspiration from an online pet community and, acknowledging the diverse ways and language they used for interaction, created a campaign named 'Personalities.' Mimicking online pet trends, our advertisements featured quirky pet profiles, embracing the unique traits of various animals. This humanized approach resonated with most pet owners, sparking social media conversations. This unexpected inspiration from an online pet community made our brand more relatable to pet owners. As a result, sales increased by 20%, and our hashtag started trending online, showcasing how tapping into authentic online subcultures can drive impactful marketing outcomes.
Casual Chats Lead to Personalized Marketing
One unexpected source of inspiration I've used for a marketing campaign is embedded in everyday conversations with non-marketers. There's a depth of real, on-the-ground insight about consumer behavior and needs that you can glean from people who aren't marketing professionals.
In one case, a casual conversation with a friend who runs a small bakery helped me to reevaluate a campaign I was designing. She stressed the importance of personal connections and community for her business, which made me realize that the strategy I had in mind was way too impersonal and mass-oriented.
So, I decided to revamp it with a stronger focus on personalization and community interaction. The result? A 20% increase in our conversion rate and tons of positive customer feedback on our new, engaging, and personalized approach. Sometimes, it's about getting out of the marketing 'bubble' and into the real world for tangible insights.
